The Lounge Birthday Sale is live, and we’re giving the gifts - and you know we’re here to share all our top picks and favourites from the Lounge Birthday Sale. We don’t gatekeep.
You’re invited to celebrate with us and pick up some of your Lounge favourites at a discount - it’s our treat to you. From Underwear to Sleep, and Intimates to cosy zip-ups - we’ve got it all.
If you're looking to spruce up your underwear drawer, you’re in luck. We have sexy underwear options from G-strings to Briefs included in our Birthday Sale, with discounts of up to 60%!
We’ve picked some of our favourite everyday staples, so you can Lounge in luxury - whether you’re wearing your comfies or going out-out.
As cheeky as they are comfy, our Fruity Bottoms are the perfect pick to add some character to your underwear drawer. It would be foolish not to include them in our top picks. Available in a thong or brief style, they’re perfect for pairing with jeans for a day out or comfy shorts for a night in. Made from super-soft fabrics and with embroidery that won’t irritate or chafe (trust us, we checked) - we think these are a must-add to your sale basket.
Shop Fruity Bottoms with 30% off.
Bamboo Thongs are your next go-to underwear staple that will save you from turning over your drawers every morning to find a comfy pair. This is the ideal piece, and so comfortable you’ll never want to take them off! Bamboo fabric is super-soft and stretchy so we know you’ll have no issue with fit or comfort - this is the ultimate underwear option for everyday wear.
Shop Bamboo Triangle Thongs with 30% off.
Another one of our underwear top picks has to be our Seamless Briefs. With buttery soft fabrics, this underwear piece can be worn comfortably under ✨that✨ dress and will inspire confidence to feel your absolute best. The seamless fabric is stretchy and snug to your body, so your curves will be hugged all day long.
Shop Seamless Briefs with 30% off.
Fruity Bottoms - As seen on @_maddisongordan & Abi.delite
Bored of your bras? We’ve got you covered (literally). Top picks like our Floral Embroidered Balcony, Ribbed Floral Triangle or Bold Mesh Bras could be the perfect pick-up for you. With up to 60% off in the Lounge Birthday Sale, you’ll want to add them to your basket - you’re only human.
A big reason why the Floral Embroidered Balcony Bra is in our top picks is because it’s so elegant and effortless - and will always make you feel sexy and confident. The floral patterns and embroidered fabric are ultra-soft, with a gentle stretch that moulds to your figure. Wearing this to work, to chill or to the bar is a breeze and will always make you feel sexy.
Shop the Floral Embroidered Balcony Bra with 20% off.
Talk about summer vibes - this Ribbed Triangle Bra just had to be in our Birthday Sale top picks. The ribbed fabric is soft and stretchy, so much so that you’ll forget that you’re wearing it! Designed to make you feel fresh and free every time you slip into it, we know it’s a must-have in your Birthday Sale basket.
Shop the Ribbed Triangle Bra with 25% off.
Another top pick we had to mention is our Bold Mesh Bra - as it says for itself, it’s bold, it’s cheeky and at 50% off… It can’t be missed! The mesh fabric is ideal for that added comfort and coverage you’re looking for, with a natural stretch that always holds its shape. This bra can be confidently worn no matter the occasion and with its bold colours, you’re sure to feel sexy. Be ready or you just might miss it!
Shop the Bold Mesh Bra with 50% off.
White Ribbed Floral Triangle Bra - As seen on @Tammyhembrow
Want to turn up the heat this season? The Intimates in the Lounge Birthday Sale aren’t to be missed! Check out our Intimate top picks such as the Casey, Carina and Isadora sets that are up to 20% off in the Lounge Birthday Sale!
How could we not include this Champagne Casey Intimates Set in our top picks? Not only is it sexy, but we know it makes you feel extra-confident and bold. At Lounge, we don’t sacrifice comfort, so rest assured that this set has got all the sexiness with all the soft fabrics that you love.
Shop the Champagne Casey Intimates Set with 20% off.
This set was an easy addition to this Intimates top pick list. Perfect for feeling classy and sexy, it has to be the next set you wear when you want to feel like *that* girl. Delicately designed with the comfiest fabrics so you won’t have to worry about the fit and instead, you can focus on the fun.
Shop the Carina Intimates Set with 20% off.
Now this Intimates set just had to be talked about. The Isadora Intimates Set is the ultimate sexy set that will make you feel a million dollars! The deep red colours and intricate design are stunning, with woven fabrics that are so buttery soft to the touch, you won’t want to let go of it.
Shop the Isadora Intimates Set with 15% off.
Champagne Casey Intimates Set - As seen on @anettaberi
We can all get glammed up for parties, but sometimes a party in your comfies is the vibe. We’ve got the most comfortable and sexy loungewear you could ever wish for, such as our Cosy Knit Quarter Zip, Essential Long Sleeve Zip Up or our Signature Joggers. By the way... these pieces are up to 30% off. So don’t miss out on our big Birthday Sale discounts.
Want something to cosy up with for a movie marathon? Then we have the perfect jumper for you. This Cosy Knit Quarter Zip can be worn for relaxing on the sofa, or out about town. When you wrap yourself up in this jumper, you won’t want to take it off. It’s super-soft, snug and cosy all in one - the perfect loungewear choice to add to your Birthday Sale basket.
Shop the Cosy Knit Quarter Zip Jumper with 20% off.
This Essential Long Sleeve Zip-Up Top has to be added to your wardrobe. It’s the perfect upgrade to your everyday tops that aren’t doing it for you anymore. It has that stretchy feel that will complement your body shape and add that sexy look to your casual ’fit. If you want to feel sexy and confident, grab yourself this iconic loungewear piece during this Birthday Sale.
Shop the Essential Long Sleeve Zip-Up Top with 30% off.
Soft, comfy yet stylish. That’s how we describe this Signature Jogger loungewear piece that sits in our top picks. Suitable for those “I’m-staying-in” days where you just need some R&R (and we all need a day like that now and then). Super-soft and cosy, yet doesn’t sacrifice shape - what’s not to love with these comfortable Signature Joggers?
Shop our Signature Joggers with 30% off.
Cream Cosy Knit Quarter Zip Jumper - As seen on @melissabella & Black Essential Long Sleeve Zip-Up Top - As seen on @britmanuela
Catching quality Zs can’t be slept on. It’s so important for your mental and physical health. We believe what you wear to sleep can positively affect your snooze - and if it’s sexy too, that’s a welcome bonus. Cosy up and check out our Sleep top picks such as our Striped Satin, Ruffle or Frill Pyjamas. Don’t miss your alarm and check out our Birthday Sale sleepwear.
Don’t miss out on our Striped Satin Pyjama set - it’s ideal for those chilled nights where you still want to look your best. The satin fabric feels like you’re melting into your bed and drifting off to sleep easier than ever. Be warned, wearing this pyjama set could make you so comfy you don’t want to get up - so bring snacks for the next box-set binge!
Shop our Striped Satin Pyjamas with 30% off.
These Ruffle Pyjamas couldn’t be missed in this Sleep top picks list. You can throw these on when making Sunday morning coffee, or kicking your feet up after a long day. This pyjama set is made for comfort and cosiness you can always look your best in, with soft and stretchy fabrics at heart.
Shop our Ruffle Pyjamas with 50% off.
Who says you can’t look good in pyjamas? These Frill Pyjamas are your next sleepwear staple and their soft feel will make for a more restful night’s sleep. Without sacrificing the sexy style all our Lounge pieces inspire, we have made sure these will be the comfiest pyjamas in your wardrobe.
Shop our Frill Pyjamas with 50% off.
White Striped Satin Pyjamas - As seen on @_lou.lou.lou & Grey Ruffle Pyjamas - As seen on @emeliebattah
Sometimes you might want to combine feeling cosy and sexy, so pairing the Cosy Knit Quarter Zip with a Fruity Thong could be a good cross over option. This combination is giving sexy-without-even-trying, and for your next movie marathon or chilled day in, it could be just what you’re looking for.
Maybe you want to feel sexy whilst wanting that extra layer. Wear your Carina Intimates Set underneath your Striped Satin Pyjama Top - it’s the perfect classic yet sexy look with a fun pop of colour.
Experiment with your Lounge pieces and create your own ’fits. Shop our Birthday Sale collections below:
10-20% Off, 25-40% Off, 45-60% Off
Love,
Lounge x
Valentine’s Day is one of our favourite days of the year. We love love.
This year, we’re making your Valentine’s dreams come true in our hometown of Birmingham - for three days only.
This pop-up comes with a Valentine’s twist… You’ll be able to buy a bouquet of ‘roses’ from the pop-up - but they’ll be made entirely of Lounge thongs.
Partners: when she said she wanted flowers, this is what she meant. This is the one date you don’t want to be late for this Valentine’s season.
Any questions? We bet. Let’s get straight into it…
We’ll be in the Bullring on the 9th, 10th and 11th of February.
That’s the Friday, Saturday and Sunday before Valentine’s Day, for all you last-minute shoppers.
We’re glad you asked… This isn’t just any bouquet.
Your bouquet of Lounge thongs will be artfully arranged by hand, wrapped in signature Lounge-branded paper and finished with a white satin bow.
You’ll even receive a florist-style card with a 15% discount code for your next purchase with Lounge - if you ask us, that’s two presents in one.
We’ve all seen celebs stepping out in lingerie, whether they’re on the red carpet or running errands.
It can be hard to relate when it’s freezing outside, or when the briefs in question are diamond-encrusted. But we get it - when Beyoncé hops on a trend, we’re obviously going to try to recreate it.
Fancy hopping on this trend and learning how to style your lingerie? We’ve got you covered. Or not. 😉
We’ve put together some top tips for styling lingerie - whether it’s for date night, girls’ night, or popping to the shops (we love that for you 💅). And the best part is, you can do it all with staple wardrobe pieces that we bet you already own.
Ready? Let’s get into it…
Styling a bodysuit is the perfect starting point when figuring out how to style your underwear as outerwear - you can easily layer a bodysuit if you’re looking for more coverage at first.
Bodysuits are the perfect girls’ night outfit - we love styling them with a blazer or jeans to elevate any ‘fit. Forget the classic ‘jeans and a nice top’ - jeans and a bodysuit is all we’re wearing these days.
We find that layering oversized pieces over figure-hugging bodysuits creates a gorgeous silhouette - so go for an oversized blazer or wide-leg jeans when you’re styling your bodysuit. The contrasting silhouette will draw attention to your beautiful bodysuit - just wait for the compliments to start rolling in…
Our personal favourite way to style a lingerie bodysuit? Pair a semi-sheer bodysuit with a blazer, jeans and statement earrings. You’ll be the best dressed at brunch, every time.
Let’s take it up a notch…
Don’t be intimidated by Intimates - they’re super-styleable, if you know what to pair them with.
Our Intimates are perfect for date night, and they’re available in - literally - every colour you could wish for. We guarantee there’s an Intimates set that will suit your wardrobe, whatever your style.
If you’re ready to style your lingerie to the max, wear your Intimates bra as a top and simply drape a jacket over your shoulders. The detail on all our Intimates bras is so intricate and delicate, they definitely deserve their own moment.
If you’re feeling a bit out of your depth wearing a bra on its own, we love layering a sheer top over an Intimates bra. This will give your bra the attention it deserves, but it’ll still keep you covered.
Our fave way to style Intimates for date night is to wear them with stockings and pair them with a miniskirt. The suspenders poking out of the skirt is sooo sexy, without compromising on coverage.
Depending on how comfortable you are with styling lingerie already, you can go full-coverage or no-coverage here.
Our underwear collection is so vast, with so many colours, materials, styles and cuts, that you’re bound to find a way to style your underwear that suits you best.
If you fancy a full-coverage look, choose a structured bralette and pair with jeans, or even wear a full-coverage brief as micro-shorts. Yes, that’s a thing these days - and we’re loving it.
If you want to go for something a little more sheer, style a lacy, non-padded bra with a crisp white shirt for an effortlessly put-together look.
And that’s it - your complete guide to styling your lingerie for any occasion, using pieces you’ve already got in your wardrobe.
If you need any more styling inspo or advice on the best set to get, our Lounge Experts can provide you with expert recommendations.
Make sure to tag @loungeunderwear in your IG posts when you wear your underwear as outerwear - we love to see how you style your sets!
Love, Lounge x
How do you shave ‘down there’? Should you shave before or after a shower? How do you prevent shaving rash?
If you don’t know the answer to these questions, this is for you. Our step-by-step guide to shaving down there will help you get your technique up to scratch and take your ‘everything shower’ to the next level.
]]>How do you shave ‘down there’? Should you shave before or after a shower? How do you prevent shaving rash?
If you don’t know the answer to these questions, keep reading. Our step-by-step guide to shaving down there will help you get your technique up to scratch and take your ‘everything shower’ to the next level.
BTW, if shaving isn’t your thing, that’s totally fine. We’re not here to tell you what to do - we’re just here to tell you how to do it.
Click below if you’re looking for a specific step - if not, take a scroll and read them all:
Ready for the smoothest shave of your life? Let’s get into it…
If you don’t shave down there regularly, you might need to trim your hair with a small pair of scissors before you pick up your razor.
Giving your pubic hair a trim before shaving down there will make sure you don’t clog your razor with long hairs, or cause yourself any pain while you shave.
Aside from that, it’ll shave off some time from the main event.
Does anyone actually know if you should shower before or after you shave? Yes. We know. You should.
The steam from a warm shower will open up your pores and will actually make your hair follicles soften slightly - so if you want a pain-free shave, it’s time to get steamy.
While you’re showering, we recommend exfoliating your skin with a gentle scrub to lift the hairs even more.
Not too hot. Not too cold. Juuuuuust right.
Freezing cold water won’t open your pores enough to get the closest, smoothest shave - and boiling hot water will make your skin super-tender and soft, leaving you prone to cuts. So, for the easiest, cleanest shave, channel your inner Goldilocks and find the perfect water temperature.
Wondering whether you should shave in the shower or the bath? The choice is yours.
This step is often forgotten, but always important.
Shaving creams or gels create a layer of protection for your skin, so you can get a closer, more precise shave and avoid damaging your skin. Sounds like a win-win to us.
We recommend using a shaving gel with aloe vera, to keep your skin soothed and calm while you shave.
See that old, rusty razor you’ve had for months? Put it down. Seriously.
Using a fresh razor isn’t just the most hygienic option, but it’ll also minimize damage to your skin. You definitely don’t want ingrown hairs or razor bumps after you’ve done all that preparation.
A clean, fresh razor is the best way to start figuring out how to shave down there.
You’ve made it! Now it’s time to pick up the razor. All that prep was worth it, we promise.
While you’re shaving down there, try to shave in the same direction that your hair naturally grows. It’ll be so much more comfortable, both while you shave and when your hair regrows. No one wants the awkward itch down there. Trust us.
Take your time - it’s a delicate process, so go slowly and carefully until you get the perfect result.
Once you’ve achieved your desired shave down there, it’s time for some proper aftercare.
Moisturise the area thoroughly to soothe and calm your skin. We especially love post-shave lotions with ingredients like aloe vera - it’ll leave your skin feeling smoother than the last pick-up line you heard.
The right moisturiser can also help to avoid ingrown hairs or shaving rash - another win-win!
Future you will thank you. We promise.
Keeping your razor clean will mean you’ll get more use out of it, you won’t clog it with hair and you won’t make it blunt straight away. For a two-minute job, that’s a lot of benefits.
Simply run your razor under warm water and shake it gently to ensure all hair is removed.
Now you’ve got the perfect shaving routine, you might think you’ve avoided the dreaded shaving rash.
Shaving bumps, razor burn, shaving rash - whatever you call it, it’s irritating, itchy and definitely not ideal down there.
It’s easy to prevent razor burn, but if you’re not sure how, we’ve put together our top tips to help you get rid of the rash.
There you have it, Lounger - your complete step-by-step guide to shaving down there.
Remember to do what’s best for you and your body - don’t ever feel pressured to remove your hair if that’s not what you want to do. There’s room for every Lounger in our corner, always.
If you want to fill your drawers with the most comfortable, breathable, and supportive post-shave underwear, our Lounge Experts will be more than happy to help you out with some underwear drawer inspo.
Love, Lounge x
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First of all, major brownie points to you for wanting to surprise your special someone with Lounge lingerie. You've got good taste.
Secondly, we know that buying lingerie for your girlfriend can seem like a daunting task - but we promise, it's not that hard. We've come up with the ultimate step-by-step guide to buying your girlfriend lingerie, so you can feel as confident in your purchase as she'll feel in her new set.
There's no right or wrong way to go about this, as long as you're being respectful. But as a rule, you'll be able to find out her bra size by checking the inside of the band of one of her current bras (simple, but effective). Don't forget to check what size her bottoms are too!
If you're still not 100% sure, there's nothing wrong with asking her! It's better to be sure than to risk buying the wrong size.
(Psst - we have a generous Returns Policy, and we offer exchanges for all products - so if you don't manage to pick the perfect size, don't panic!)
A girl's underwear drawer can tell you a lot about her personality - so make sure you buy your girlfriend lingerie that fits her character.
Think about the colors she loves, where she shops, and who her girl crush is. Remember, you're buying for her, not for you - so if you'd love to see her in turquoise, but you know her favorite color's red - then go for red.
Another top tip is to check whether she prefers a brief, thong, or g-string too – so you can be sure you're buying your girlfriend lingerie that she'll be confident and comfortable in, all day long.
Buying your girlfriend lingerie is a super-personal present, so make sure your gift is a thoughtful one.
This one can be tricky, but stay with us...
There are so many different styles, cuts, and shapes of bras - it can feel a little overwhelming. Lucky for you, we've broken it down into 4 main categories (there are soooo many more, but this will give you a good starting point).
If you want to buy your girlfriend lingerie with a little bit of extra support, a wired bra is what you need. The iconic Blossom Balcony is one of Lounge's bestselling sets for a reason - the details in this set are super-flattering. It's also available in 10 stunning colorways.
If your girlfriend wants all the support with none of the wires, a non-wired bra is the perfect choice. Our range of non-wired bras is designed to provide ultimate comfort - so she'll be able to wear hers whenever, and wherever, she wants. Take a look at the Lace Triangle Bra - this set will look just as gorgeous when styled with an outfit as when paired with her favorite loungewear.
If your girlfriend loves a super-comfortable bra, our range of non-padded bras has endless options for any personality and every occasion - you're bound to find something she'll love.
This style of bra does exactly what it says on the tin - it pushes up the cleavage to give a fuller look. If your girlfriend wants to enhance her natural curves, a push-up bra will be your best bet. Try the super-sexy Anti-Gravity Set, which boosts cleavage by 2 cup sizes. (That's a lot).
Think about her current wardrobe. Which of her clothes make her feel the most confident? That's the vibe you should go for when buying your girlfriend lingerie.
Does she love loungewear? Does she enjoy dressing up? Does she wish she had more everyday underwear, or is she longing for a special set?
It's also worth looking at the materials she loves to wear. Whether she's partial to lace, embroidery, mesh, or cotton, there's a Lounge bra for her. We use lots of different fabrics across each of our bra styles, so whatever her preference, you're bound to find a winning combo.
Have a think about what she already owns, and think about the bra styles we listed above. Now it's time to put it all together - the color, the style, and the set - and you should find the perfect present for your special someone.
Whatever reminds you most of her is the one you should go for. It's guaranteed to make her day - and, let's be real, it's the safest bet.
This is the last step, we promise.
Adding a gift box to your order is the perfect way to add some extra luxury to your girlfriend's lingerie gift.
It's sleek, it's premium, and it's tied with a white satin ribbon - a Lounge gift box is truly the ultimate finishing touch to any present.
]]>At Lounge, we believe lingerie should not only be comfort made sexy, but also fun. That’s why we have a huge range of styles, materials and colours so that no matter the occasion, preference or design you’re looking for - we’ve got it.
From bright blues to sultry reds, the number of colours and shades available to choose from can sometimes be overwhelming. Although, we know our Loungers can pull off any colour (no matter what you might think!), sometimes we may want to choose underwear that will really bring out our undertones and make our skin pop. So, our experts have used colour theory to help you find the perfect colour of lingerie for whatever you want to stand out.
What is colour theory?
Commonly used by designers, colour theory is the rules and guidelines for colour mixing and finding colours that complement each other. Searches for colour theory have been steadily increasing over recent years and #colourtheory has reached 1.4 billion TikTok views. This has been used in the make-up space for years, but at Lounge, we wanted to bring colour science to the world of underwear.
Colour holds the power to bring out our best features, lift our mood and make us feel empowered. Colour theory allows us to choose colours based on our undertones - creating the perfect match for our skin tones - and what better way than to do that with your lingerie?
There are multiple methods you can use to decipher the undertone of your skin. Here are a few quick ways to discover whether you’re warm, cool, or neutral.
The vein method - look at the veins on your wrist, are they more blue or green? For veins that appear more blue, this suggests a cool undertone. If you see more green then you have a warm undertone. If your veins don’t particularly stand out or blend in with your skin then this would mean you have a neutral undertone.
The paper method - holding up a white sheet of paper to your face (making sure you’re wearing no make-up), you can see how your skin reacts next to see it. Do you see a blueish or pinkish tone? Then you probably have warm undertones. If you see more of a yellow shade then you likely have cool undertones.
So, now you know your skin undertone, let’s see what colours compliment you best.
From classic white to deep purple, there are plenty of colours that will make your cool undertones come to life. For a stark contrast, opt for black or burgundy lingerie to really make you pop. Other cool colours such as mint green or baby blue also look great on this undertone. Our favourite picks for cool undertones are:
Blossom Balcony Bra & Thong Set, Teal
If you have a warm undertone, forest green and mustard yellow are a great go-to. Warm reds, oranges and coral pinks also complement warm undertones, so you have a vast array of lingerie options to choose from.
Our favourite picks for warm undertones are:
Flocked Floral Balcony Bra, Coral
Cherish Balcony Bra & G-String Set, Maroon
Focusing on the middle of the colour spectrum is a great way for those with neutral undertones to find lingerie sets that will pop. From dusty pink and jade green to medium blue and cream, there is a whole range of colours in medium shades that will suit perfectly.
Our favourite picks for neutral undertones are:
Charmed Balcony Bra & Thong/Briefs Set, Emerald
Soft Satin T-Shirt Bra & Thong/Briefs Set, LatteRemember, sexiness comes from within and no matter what colour lingerie you prefer - you can pull it off! Colour theory shouldn’t be seen as a restriction, simply another way to focus on certain assets you want to draw attention to. If you’d like to focus particularly on complimenting your undertones then our colour theory guide should be your go-to.
Shop all colours of lingerie at Lounge and explore our bundles today for some great offers.
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At Lounge, we love underwear all year round. From treating yourself to buying a gift, lingerie is always in hot demand. During holidays like Valentine’s Day and Christmas are times we see a lot more underwear in our shopping baskets, but we wanted to find out which UK cities are the most obsessed with lingerie all year round (like us!).
By analyzing our sales data, site users, and Google search volumes over the last year, we’ve discovered the lingerie capitals of the UK. We’ve also taken this one step further and found which lingerie styles our Loungers are shopping for, from thongs to boxers.
Newcastle ranked highest when it came to browsing lingerie and were the second-biggest purchasers over the last year, earning them the title of the UK’s lingerie capital.
Leeds came in second with the fourth-highest lingerie purchases per capita and fifth-highest number of searches. Wolverhampton completes the top three UK lingerie capitals with the most purchases for lingerie over the last 12 months, however, they were 14th for browsing for lingerie, giving them third place overall.
With southern cities only having three spots in the top ten (Plymouth, London, and Cambridge), our study found that the north and the midlands are bigger buyers of lingerie.
So, now we know who buys the most lingerie - but, what lingerie are they buying?
Thongs were found to be the most popular underwear style across the majority of the UK. However, with the highest number of purchases per capita, Plymouth takes the top spot as the UK city that favors this underwear most.
At Lounge, thongs are our specialty, from the everyday cotton thong to ultra-sexy silk, so shout out to our Plymouth Loungers who seem to love thongs as much as we do!
Briefs are great for those who prefer a little more coverage, and Aberdeen buys the most. Some may think briefs aren’t sexy, but at Lounge, we disagree! A brief doesn’t mean you have to be fully covered, with high-waist, cut-out, and open-back briefs to choose from, you can be sexy and comfortable at the same time.
Following Aberdeen are Plymouth and Wolverhampton, these three cities have bought the most briefs over the past year.
Commonly associated with men, boxers are growing in popularity amongst women also. The comfy underwear provides full coverage, and Oxford, Milton Keynes, and Plymouth are the biggest buyers.
The barely there underwear is a firm favorite in Leeds, having the highest number of purchases over the past year. G-strings provide minimal coverage and are great for when you want to avoid a VPL (visible panty line).
Whichever style of bottoms you prefer, explore our collections in a variety of colors, fabrics, and cuts. If you fancy a whole new wardrobe for your bottoms, check out our bundles where you can mix and match with our exclusive offers!
MethodologyUsing our internal sales data we analyzed which cities in the UK had bought the most lingerie and the number of each style (brief, boxer, thong, and g-string) over the last 12 months. We then standardized the data by calculating the purchases per capita.
]]>But maybe you’ve kept that one comfy bra for a little too long… (did you know you should replace your bra every 6 months?!)
Don’t worry, we’ve been there too. It sounds like it’s time to update your underwear collection.
If you’re in need of a refresh, look no further. With the recent release of our gorgeous Everyday Collection, we’ve got you covered with a wide range of comfortable, supportive bras - perfect for however you spend your everyday.
With all of the stunning styles in this collection, it can be hard to know which is right for you - that’s why we’ve put together this helpful guide to let you know which set (or sets) to choose…
If you’re looking for… EVERYDAY SUPPORT
Want the padding without the push-up? Our Everyday Padded Bras will provide you with ultimate support while still being comfortable enough for everyday wear. Shop our range of Padded Bras here.
If you’re looking for… EVERYDAY LIFT
Yes, you can wear push up bras every day! Whatever level of lift you’re looking for, our range of Everyday Push Up Bras will enhance your cleavage and won’t compromise on comfort. Shop our Push Up Bras here.
If you’re looking for… EVERYDAY EASE
Want to feel sexy without the fuss? Look no further than our Everyday Front Fastening Bras - the perfect combination of pretty and practical. Ready to take on each day in comfort and confidence? Shop our Front Fastening Bras here.
If you’re looking for… EVERYDAY COMFORT
Need we say more? This style is an absolute must-have for any underwear drawer. Our Everyday Classic T-Shirt Bras are lightly padded to provide you with a full-coverage look, for those days where comfort is key. Shop our Classic T-Shirt Bras here.
If you’re looking for… EVERYDAY SEXY
Did someone say Comfort Made Sexy?! Our Everyday Plunge Bras feature a deep neckline and are super-supportive, making them especially suitable for larger busts. Shop our range of Plunge Bras here.
If you’re looking for… EVERYDAY SIMPLICITY
Sometimes less is more… These non-wired styles will allow you to flaunt your natural shape whilst still giving you the support you need in an everyday bra. Padded or non-padded, full-coverage or sheer, the perfect set is waiting for you. Shop our Non-Wired Bras here.
We hope we’ve given you all the info and inspo you need to find your new everyday bra.
If you need to trial different styles to find your perfect set, that’s completely normal! Every body is different - that’s why we’ve worked so hard to cater for as many Loungers as possible within our Everyday Collection. (We’ve even expanded our size range to accommodate even more of our community!)
If you need any further sizing or style advice, our Lounge Experts are here for you… every day.
So, what are you waiting for?! Get ready to buy a bra you won’t want to take off…
Love, Lounge x
]]>This year, we wanted to show our love for Birmingham, the city that’s always had our heart.
Lounge’s journey began in Birmingham almost seven years ago, and we will always have a soft spot for this wonderful, diverse, vibrant city.
One of the things we love most about Birmingham is our beautiful Brummie Loungers. We wanted to give a gift of our own this Valentine’s, in the very heart of our hometown, to let you know how much we appreciate all of the love we receive from our Loungers.
That’s why we’re coming to Birmingham City University on Valentine’s Day 2023, to give our very own Loungers a present.
The only question is: what kind of gift can properly show our love for our Loungers?
So, what do you buy for your true love at Valentine’s? Flowers, obviously, or underwear… But of course, we wanted to do it the Lounge way, and do both.
Don’t be fooled by its appearance - these roses don’t need a vase, water or sunlight - just someone to wear them…
For one day only, our Brummie Loungers will be able to pick up a limited-edition Red Balcony Rose - a rose made entirely out of a Lounge Red Balcony Thong. Don’t say we don’t spoil you!
Meet us outside the Parkside Building at Birmingham City University on Tuesday 14th February from 8:30am!
These thongs have been expertly crafted to resemble a traditional red rose - but it’s up to you as to how long it stays that way.
The choice is yours. Do you want the flower or the underwear? We know what we’re choosing…
And remember – Valentine or no Valentine, you are always worthy and you are always enough. Whether you’re giving this rose to your true love or if you’re picking one up for a pick-me-up, let this rose be a reminder that you deserve all the self-love and all the support, all the time.
Happy Valentine’s Day, Loungers.
Love, Lounge x